PLAY LINE FRIENDS officially opens with exclusive items only available in Singapore!

To mark its official launch, the PLAY LINE FRIENDS unveiled the 2.8 meters tall mascot, SALLY statue (previously kept in the mystery box) in its flagship store at Funan on 29th October.

Along with the reveal of their mascot, the store has line up of promotions and activities as part of their grand opening weekend to welcome guests and shoppers.

Singapore exclusives and new merchandise

The store features over 1,000 home, office, and lifestyle LINE FRIENDS merchandise, which are both practical and adorable – perfect for any occasion. Be sure to check out for the range of WORLD TOUR merchandise such as tote bags, cosmetic pouches and document files that are inspired by various countries all over the world, and are only exclusive to Singapore.


The items available in the store are in cute bright colours like bright yellow and pastel blue, yet they are practical at the same time. The store offers a wide range of items that cater to the millennial and GEN Z consumer lifestyle: hand sanitisers, masks, soft toy cushions and air cleaners are just some items to name.

With over 150 new items being released this October such as the BROWN & FRIENDS Fruity Edition, this is definitely something you can look forward to during your visit!


If you’re an avid fan PLAY LINE FRIENDS, do check out the PLAY LINE FRIENDS membership programme. It aims to provide members with more benefits and rewards while shopping with them. Introducing the four different membership tiers: BRONZE, SILVER, GOLD and VIP – where higher-tiered members will be entitled to more perks. Additional perks of being a member include redemption of up to 60 Exclusive WORLD TOUR merchandises with the accumulated points. Furthermore, members will receive exclusive updates on new product arrivals, in-store promotions and members-only events via their weekly newsletter!

Grand opening highlights

As part of the grand opening, PLAY LINE FRIENDS members will be entitled to complimentary e-vouchers (up to $40) in their member account from 29 October to 1 November 2020. Shoppers will receive complimentary double-faced character fans and/or character balloons from us with every $30 and/or $50 spent in-store! Characters featuring BROWN & FRIENDS including BROWN, CONY, SALLY and CHOCO as well as BT21 – KOYA, RJ, SHOOKY. MANG, CHIMMY, TATA, COOKY and VAN. There is also a Tiktok Challenge currently being held till 1 November 2020, where shoppers can upload a video of their PLAY LINE FRIENDS store experience on Tiktok. 10 lucky winners will be randomly selected to receive prizes (worth more than $40)!

To find out more about PLAY LINE FRIENDS Store and its upcoming events and promotions, follow them on Instagram or visit their website.

Store details

Funan, 107 North Bridge Road, #02-14
Singapore 179105

Opening Hours:
10AM – 10PM daily

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